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Keywords: Eco-literacy
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (4): 1633–1653.
Published: 22 January 2024
...Muhammad Yaseen Bhutto; Aušra Rūtelionė Purpose This research examines consumer reluctance to purchase organic food using the theory of innovation resistance and also extends the theory by investigating the moderating influence of eco-literacy. In addition, the authors used a multigroup analysis...
