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Keywords: Effort expectancy
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Journal Articles
Investigating customer behavior toward branded food-delivery apps: moderating role of habit
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Journal:
British Food Journal
British Food Journal (2025) 127 (12): 4189–4209.
Published: 20 August 2025
...Zohra Ghali; Karim Garrouch; Raouf Ahmad Rather Purpose This study examines how performance and effort expectancies affect perceived values of food delivery apps’ brands and, consequently, customer loyalty while investigating the moderating role of habit. Design/methodology/approach A web...
