...Asma Azad Akhi; Syed Imamuzzaman; Md Saiful Azam Purpose This study investigates how food vloggers influence Generation Z consumers' intentions to visit restaurants. Design/methodology/approach Based on the Elaboration Likelihood Model, we developed a conceptual model in which food vlogger...

... under which generative AI strengthens customer experience in interactive marketing contexts. Design/methodology/approach A conceptual model grounded in the elaboration likelihood model (ELM) and human territoriality theory (HTT) was evaluated using survey data from 307 solo diners in Taiwan who had...

...Pongphan Sathatip; Charoenchai Agmapisarn; Muttanachai Suttipun; Pipatpong Fakfare Purpose This study examines the determinants of sustainable food purchasing behaviors (SPB) within the context of surplus food mobile applications (SFMA). It integrates the Elaboration Likelihood Model (ELM...

... ethnocentrism on the relationship between eWOM and product judgement, with a specific focus on Halal products. We utilise the Elaboration Likelihood Model (ELM) to investigate how individuals navigate the processing of information, distinguishing between central and peripheral routes. This exploration aims...