...Smriti Nautiyal; Chaman Lal Purpose This study addresses a crucial gap in understanding organic purchase behaviour in emerging markets that are at the early stages of market development. The study aims to highlight the present state of organic consumption and the discrepancies between current...

... Licensed re-use rights only Consumer ethnocentrism Emerging market Wine ABC theory Recent global trends indicate a growing preference for local food consumption, recognized for its benefits to the local economy, environment, and community (Ferguson and Thompson, 2021). Consumers...

..., it explores how consumers' behavioural intention is impacted towards alternative meat when consumer guilt is activated in different cultural settings. Design/methodology/approach This study included in-depth interviews with consumers from India's emerging market due to its multicultural dimension...

... Consumers' knowledge Confusion Purchase intention Emerging market Bangladesh Past couple of decades are marked by an upward trend in the consumption of fishes because of their nutritional value and dietary features. Keeping pace with this trend, an alternative fish farming method other than wild...

.... Apart from the similarities with traditional wine markets, the specificities related to an emerging market have also been determined. Research limitations/implications The limitations of this research concern sample size as well as the research conducted over the period of one year. Practical...

...Niraj Kumar; Sanjeev Kapoor Purpose The purpose of this paper is to study the usage and influence of food labels by the young consumers of an emerging market where food labeling regulation is comparatively recent phenomenon. Design/methodology/approach A purposely developed questionnaire...

..., and green purchase behavior. Figure 1 The conceptual model Emerging market Tie strength Green expertise Green purchase behaviour Interpersonal influences H2a. Regarding organic food consumption in an emerging market, sender’s green expertise positively influences...