... that women can be emotionally more sensitive to food than men, however this sensitivity is product specific. For instance, the choice of “comfort food” differs between gender and age (Wansink et al., 2003). Women identified sweet snack foods (i.e. chocolate, ice cream) as comfort foods, while men...

...Heerah Jose; Vijay Kuriakose Purpose The purpose of this paper is to understand, among the emotional, practical and logical factors, which factor is more critical while consumers buy organic food products, mostly fruits and vegetables. Design/methodology/approach A self-administered...

...Chavis Ketkaew; Peerapong Wongthahan; Amporn Sae-Eaw Purpose Here the authors investigate the effects of a visual color cue (brown color) on saltiness expectations, emotional responses and purchase intention of commercial soy sauce products. Design/methodology/approach The study enrolled 100...

... consumers’ emotions when they ate alone and when they saw someone else eating alone to investigate how these emotions can be used in marketing strategies. Design/methodology/approach The data were collected via self-administered surveys to individuals in Daejeon in South Korea. A total of 163...

...Joachim J. Schouteten; Sara De Pelsmaeker; Joel Juvinal; Sofie Lagast; Koen Dewettinck; Xavier Gellynck Purpose The purpose of this paper is to examine the influence of sensory attributes of milk chocolate on consumers’ emotions and their hedonic ratings using three commercial brands of milk...