... the factors that influence consumer behavior towards the welfare of fish, this study aims to explain the behavior using the value–belief–norm (VBN) model. In addition, we extend the model by using empathy as a factor influencing the formation of personal norms. This study argues that by adding empathy...

... process of chocolate. The role of emotional empathy in influencing the willingness to pay and the purchase intention was also explored. Design/methodology/approach A mail survey with a sample of 199 Italian chocolate consumers was conducted. Respondents were equally and randomly distributed among...