... of masculinity (see, for example, Adams, 1990). © MCB UP Limited 1999 Consumer behaviour Diet Empirical studies Vegetarianism While it is a truism that meat and meat products enjoy a unique status in the diet of homo sapiens, the role of this particular class of food items...

... substances. Discusses the results from some recent empirical studies in the light of the more theoretical work in this area of research. The aim is to bring out some salient features which may be important to those who communicate with the public about food‐related risks, as well as for further research...