... what it takes for these campaigns to successfully drive consumer engagement, building on the theoretical underpinnings of mental imagery. Design/methodology/approach Using a novel research model that integrates artificial neural networks with partial least squares, we examine nonlinear measurement...

... consumer trust, engagement and behavioral intention and whether perceived authenticity moderates these relationships. Design/methodology/approach Using a 2x1 between-subjects experimental design, 300 participants were exposed to a simulated Instagram post promoting a pizzeria, attributed either...

... focuses on identifying the primary factors driving environmental innovation, particularly in the wine industry, by examining the impact of environmentally aware leaders on environmental innovation, alongside the intermediary roles of workforce engagement and employee ingenuity. Design/methodology...

... customer experience. The aim of this study is to analyse the effect of packaging attributes (protection, convenience, portability and storage, information, sustainability, branding and engagement) on consumer purchase intention of experiential packaging especially designed to provide an extraordinary...

...Monica Fait; Demetris Vrontis; Amedeo Maizza; Federica Cavallo Purpose The purpose of this paper is to observe how the motivational engagement system of the consumers should be established so that communities of practice became a driver to reducing the informative asymmetries of sustainability...

... Cooking Employees development Engagement Food For Life Partnership School cooks Whole school approach Profession © Emerald Group Publishing Limited 2013 The total number of kitchen employees across the sample (n=63) rose from 356 to 377.21 new employees in total, an average...