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Keywords: Entertainment
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Journal Articles
Journal:
British Food Journal
British Food Journal (2015) 117 (2): 614–628.
Published: 02 February 2015
... relating to campaign descriptions. Findings – A significant proportion of the study group watched television programmes fronted by celebrity chefs (84 per cent); the main reason for watching was for entertainment. Overall, reported influence was insignificant, though Jamie Oliver was selected...
