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Keywords: Environmental
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Journal Articles
Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (10): 3293–3308.
Published: 04 December 2020
... between purchasing decisions with environmental, social and ethical factors. Design/methodology/approach Multiple correspondence analysis is applied to the results of a questionnaire administered to a sample of 407 consumers resident in Spain. Information is gathered on environmental, social...
Journal Articles
The persuasive effects of emotional green packaging claims
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (12): 3233–3246.
Published: 25 October 2019
... experiment were carried out (N=87, N=245, N=60). The experimental design encompasses packaging with rational green claims, emotional green claims, as well as a neutral (control) claim. Measured variables are introduced to assess participants’ environmental commitment...
