...Rosnani Harun; Noorasiah Sulaiman; Rospidah Ghazali; Norshamliza Chamhuri Purpose Sustainable agricultural practices (SAPs) are gaining increasing attention in Malaysia's rice farming sector due to their importance in environmental conservation. Enhancing farmers' environmental awareness...

...Jay Squalli; Soumya Gupta Purpose This study aims to examine the association between environmental awareness and organic food consumption. While prior research has explored the link between pro-environmental attitudes and consumer intent to purchase organic food, fewer studies have analyzed...

... orientation, health consciousness and environmental awareness influence the relationship between price promotions and purchase intentions for organic food. Design/methodology/approach This study employed scenario experiments to examine the effects of price promotions on organic food purchase intention...