... and discriminant validity, and a structural model to determine the acceptance or rejection of the proposed hypotheses. Findings The study shows that social media content has a weak but significant direct effect on environmental attitudes, while healthy lifestyles and environmental knowledge show strong...

... on the literature related to the Heuristic-Systematic Model of information processing to provide a deeper insight into the factors affecting pro-environmental behavior intention. Design/methodology/approach – The framework highlights the moderator role of environmental motivation and environmental knowledge...