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Keywords: Ethical branding
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Journal Articles
Selling organic candy: multimodal critical discourse analysis of commercial websites
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (10): 3277–3292.
Published: 25 November 2020
... critical discourse analysis to identify the narratives and discursive traits that organic candy manufacturers reproduce on their websites as part of their ethical branding policy. The dataset is formed by 10 websites that commercialize organic confectionery. Findings The findings indicate that sellers...
