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Keywords: Expectancy value theory
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Journal Articles
Journal:
British Food Journal
British Food Journal (2011) 113 (11): 1353–1378.
Published: 25 October 2011
... Publishing Limited 2011 Objective knowledge Subjective knowledge Consumer behaviour Attitudes Organic Food Theory of planned behaviour Values theory Expectancy value theory Belgium In Western Europe and the USA the consumption of organic products has increased substantially over...
