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Keywords: Expected tastiness
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Journal Articles
“Palm oil free” vs “sustainable palm oil”: the impact of claims on consumer perception
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (9): 2027–2035.
Published: 01 August 2019
..., the product evaluation was better in the “palm oil free” condition compared to the “with sustainable palm oil” condition. No differences emerged in attitude, expected tastiness and willingness to pay. Research limitations/implications The study sheds light on the consumer valuation of palm oil products...
