... experiences; and (b) the presence of a variety of “wellness experiencescapes”. Originality/value This study is the first attempt to measure the role of F&B in tourists' perceptions of non-food-themed experiences. The research not only provides new data on the wellness experience through a cross...

...Emmanuel Kwame Opoku; Aaron Tham; Alastair M. Morrison; Mei-jung Sebrina Wang Purpose The main aim of this research was to explore specialty coffee experience dimensions and what drives revisit intentions through experiencescapes. The theoretical framework on experience co-creation in food...