...Fu Chieh Hsu; Sung Hee Park; Joseph C. Miller Purpose The primary purpose of this research is to segment food festivalgoers based upon their experiential value. Once those segments are found, it aims to examine whether the segments differ with regard to their perceived level of satisfaction...

...Seon Hee Kim; Do Hyun Jeon; Hyeon Mo Jeon Purpose The purpose of this study is to provide useful data for setting up eco-friendly restaurant (EFR) marketing strategies by analyzing experiential value and well-being perception, lovemarks and behavior intention, before presenting practical proposals...