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Keywords: Exploratory research
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Journal Articles
Journal:
British Food Journal
British Food Journal (2016) 118 (7): 1641–1664.
Published: 04 July 2016
... promotional graphics and messaging in addition to advertising. Corporate targets usually include grocery retailers, food processors and caterers, especially quick service restaurants and other out of home/take away providers of foods and drinks. Case study Marketing Policy Exploratory research...
