...Hashem Aghazadeh; Elham Beheshti Jazan Abadi; Farzad Zandi Purpose The purpose of the present study is to investigate the antecedents of export performance and branding advantage, as a key type of competitive advantage in export markets among entrepreneurs and managers of agri-food exporters...

...Philippos Karipidis; Polymeros Chrysochou; Ioanna Karypidou Purpose The purpose of this study is to explore how food-exporting firms assess the importance of relationship characteristics of the supply chain that impact their performance as well as how it relates to export performance indicators...

... of individual consumers (Morris, 2013 ; Matzler, 2013). This trend allows a stronger price differentiation in final product markets. It is possible to consider an extension of the coffee market “long tail” (Anderson, 2008), composed of a multitude of market niches. Innovation Export performance...