... across different regions have resulted in a gap in understanding consumer intentions within the island of Ireland (IOI). Design/methodology/approach This research applied an extended theory of planned behaviour model to predict intention to regularly consume foods based on plant proteins (FBPP...

... It mostly follows the extended theory of planned behaviour (TPB) sections, with exception on the relationship of subjective norms to intentions and attitudes, subjective norms and perceived value towards repetition of fish consumption. The results of the study indicate that attitudes are preceded...