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Keywords: Extrinsic cues
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (9): 3463–3482.
Published: 05 August 2024
... re-use rights only Packaging imagery Extrinsic cues Perception Consumer research Packaging design Designers face numerous decisions when designing food packaging. For example, when it comes to packaging imagery, they must decide on its primary subject (e.g. the product or its...
Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (4): 1492–1509.
Published: 28 December 2023
... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Consumer attitudes Edible insects Entomophagy Extrinsic cues Cuteness Emotions Population growth and diet transitions are constantly increasing global demand for animal proteins. Westernised (and heavily...
Journal Articles
Journal:
British Food Journal
British Food Journal (2018) 120 (11): 2582–2598.
Published: 08 August 2018
...Won Fy Lee; William C. Gartner; Haiyan Song; Byron Marlowe; Jong Woo Choi; Bolormaa Jamiyansuren Purpose The purpose of this paper is to examine the effect of extrinsic cues on wine consumer’s willingness to pay (WTP) based on a blind tasting experiment conducted in Hong Kong. Design...
