... Emerald Publishing Limited Licensed re-use rights only Packaging imagery Extrinsic cues Perception Consumer research Packaging design Designers face numerous decisions when designing food packaging. For example, when it comes to packaging imagery, they must decide on its primary...

... only Consumer attitudes Edible insects Entomophagy Extrinsic cues Cuteness Emotions Insects are traditionally consumed in many parts of the world. Hence, an important body of agricultural and culinary knowledge awaits sharing, which is an opportunity to deepen intercultural...

...Won Fy Lee; William C. Gartner; Haiyan Song; Byron Marlowe; Jong Woo Choi; Bolormaa Jamiyansuren Purpose The purpose of this paper is to examine the effect of extrinsic cues on wine consumer’s willingness to pay (WTP) based on a blind tasting experiment conducted in Hong Kong. Design...