... in Sweden, and examines their attitudes regarding seafood consumption more broadly. Design/methodology/approach Convenience sampling was used to recruit consumers planning to purchase seafood at a supermarket in Sweden. Participants’ shopping trip was recorded using wearable eye tracking glasses...

... (congruency type vs alcohol; sport discipline; placement). The experiment consisted of exposure to sponsored sports posters. Visual attention was recorded through eye tracking and then a self-reported questionnaire. Findings Through an experiment using eye tracking the results showed that the recall...