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Keywords: Face consciousness
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (9): 3133–3153.
Published: 13 August 2021
...Mo Li; Hong-Jing Cui Purpose This paper aims to examine the effect of face consciousness on purchase intention of organic food, to test whether this relationship would be moderated by purchase situation (group vs individual) and advertising appeal (altruistic vs egoistic), and to explain...
