... of the fair-trade in terms of environmental sustainability. Design/methodology/approach The research presents a methodology divided into three phases: (1) the identification of the water footprint values associated with the production of bananas, cocoa and coffee imported from developing countries...

...Cristina Zerbini; Donata Tania Vergura; Beatrice Luceri Purpose Concerns related to the ethical issues are evident in the increasingly socially conscious marketplace. The purpose of this paper is to investigate the importance of fair-trade communication activities in the buying decision-making...