... control (PBC) – improves the explanation of intention to make two sustainable food purchase choices: purchase Fairtrade (FT) products and purchase through solidarity purchasing groups (SPGs). Design/methodology/approach The present investigation was conducted by two studies using online questionnaires...

...Katharina Bissinger; Daniel Leufkens Purpose Since fairtrade labels are upcoming market instruments, the purpose of this paper is to identify and quantify consumers’ willingness to pay for fairtrade coffee products and tea. Thereby, this paper contributes to the discussion in favour of a non...

... in those characteristics. The authors estimate both a conditional logit model and a latent class model to take possible preference heterogeneity into account. Findings – On average, respondents were willing to pay 11 euros more for 250 g fairtrade labeled chocolate compared to conventional chocolate...