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Keywords: Farm shop
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Journal Articles
Journal:
British Food Journal
British Food Journal (2018) 120 (2): 255–268.
Published: 05 February 2018
...Miroslava Bavorova; Diana Traikova; Juliane Doms Purpose The purpose of this paper is to examine the factors that influence consumers’ shopping behaviour from farm shops. Design/methodology/approach The study is based on the theory of planned behaviour (TPB). Data were gathered in 2015...
