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Keywords: Farmer decision making
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Journal Articles
British Food Journal (2015) 117 (10): 2582–2597.
Published: 05 October 2015
..., and the theory of structuration. Second, the framework was refined based on insights gained through semi-structured interviews with seven pork farmers and six pork farming experts on innovation decisions in general and added-value market adoption in particular. Findings – The farmer decision-making...

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