...Laura Witzling; Bret R. Shaw; Cheryl S.Y. Shea; Darlene Wolnik Purpose This study explored how farmers markets are perceived across lifestyle-based consumer segments in the United States. Design/methodology/approach This study used survey data from a nationally representative sample of U.S...

...Karla M. Acosta; Zahra H. Mohammad; Heyao Yu; Kristen Kirkwood; Kristen Gibson; Jack A. Neal; Sujata A. Sirsat Purpose The purpose of this study was to investigate whether the layout has an effect on cross-contaminations levels at farmers markets. Design/methodology/approach We used social...

...Benjamin Garner; Cesar Ayala Purpose The purpose of this paper is to examine consumer demands for local foods at a farmers’ market. This includes examining both what products consumers want more of at the market and also what factors influence consumers’ attendance for a weekday farmers’ market...