... Egyptian fast-food restaurants was surveyed, and the results were analyzed using SPSS (e.g. descriptive statistics) and Smart-PLS (e.g. structural equation modeling). Findings Both influencer e-WOM and customer e-WOM significantly enhance e-reputation management, leading to higher repurchase intentions...

.... Research limitations/implications The present study has limitations. First, the unit of analysis is focused on food handlers in fast-food restaurants in Angeles City, Philippines. Other researchers may come up with similar studies on a larger scale – provincial, regional or national. Second, only food...

...Srdjan Sapic; Jovana Filipovic; Jasmina Dlacic Purpose The purpose of this paper is to explore the antecedents of product evaluations and behavioural intentions regarding fast-food restaurants. Research tests the moderating effects of tradition on selected relationships in Croatia and Serbia...

... effectively be used. Further, the government should support and subsidize fast-food restaurants so that they may produce healthier food options. Mohammad Hojjati can be contacted at: Hojjati@ramin.ac.ir 18 12 2016 10 03 2017 09 07 2017 09 07 2017 © Emerald Publishing Limited...

... Competitive foods Fast-food restaurants This research was undertaken in an east London district, Tower Hamlets, and focussed on secondary school pupils and the location and use of nearby food outlets selling fast-food. The purpose was to gather data and to inform local policy development in the area...

...Chu‐Mei Liu; Kuang‐Jung Chen The study tried to develop a product‐market structure of the fast‐food restaurants in the Philippines. Using the concept of hierarchical clustering based on substitution‐in‐use, the influence of three categories of situational influence were used to modify the original...

... elements and variables at both strategic and tactical level. Fast‐food restaurants India Kazakhstan Marketing mix National cultures Wines and spirits In 1937, Richard and Maurice McDonald opened a tiny drive‐in restaurant east of Pasadena, in California. This was the first McDonald’s...

... to the traditional stand‐alone on‐site production approach. Implications for future developments are discussed. © MCB UP Limited 1998 Fast‐food restaurants Franchising Innovation Market position Retailing Test marketing Dunkin’ Donuts is a wholly owned subsidiary of Allied Domecq plc which...

... Catering industry Europe Fast‐food restaurants market research Restaurants United Kingdom USA 12 BRITISH FOOD JOURNAL 95,4 The UK has one of the largest chain restaurant sectors in Europe but is still behind the USA in terms of consumer acceptance. The UK Chain Restaurant Market: Developments...