...Mohammed Belal Uddin Purpose The purpose of this paper is to investigate the factors influencing the satisfaction of customer and customer loyalty in the fast food restaurant industry. A theoretical model, including hypotheses, has been proposed in this study. Design/methodology/approach Data...

... for defining customers' value as well as using K‐means algorithm to segment restaurants' customers. In addition, the authors combine a new category in the account portfolio analysis in order to analyze the behavior of each cluster. Findings A real dataset of an Iranian fast food restaurant chain...