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Keywords: Fast-food industry
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (12): 4072–4092.
Published: 04 July 2024
... Only a limited number of studies have investigated the influence of social media marketing on consumer behaviour within the fast-food industry, specifically with Gen Z consumers. This study sheds new light on the behavioural intention of Gen Z consumers predicted through influencer characteristics...
Journal Articles
Journal:
British Food Journal
British Food Journal (2001) 103 (2): 97–111.
Published: 01 March 2001
... samples of stock at distribution centres to ensure that they conform to specifications. © MCB UP Limited 2001 Globalization Marketing mix Marketing management Fast‐food industry Marketing Franchising Two brothers, Richard and Maurice McDonald founded McDonald’s in 1937...
