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Keywords: Fast-moving consumer goods
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Journal Articles
Journal:
British Food Journal
British Food Journal (2018) 120 (9): 1980–1993.
Published: 07 August 2018
... Emerald Publishing Limited Licensed re-use rights only Fast-moving consumer goods Boycott Anti-consumption behaviour Consumer complaining behaviour Consumer well-being Consumers may become unhappy due to various unfair marketing practices such as deceptive products, unclear advertising...
Journal Articles
Journal:
British Food Journal
British Food Journal (2013) 116 (1): 80–90.
Published: 20 December 2013
...Ying-Chan Tang; Yu-Mei Wang; Jiun-Yan Huang Purpose – The aim of this paper is to investigate an optimal promotional strategy of intra-category cross-selling on culinary products for the fiercely competitive, fast-moving consumer goods (FMCG) industry. Design/methodology/approach – A linear...
