... as a result of consuming organic food products; however, fear towards conventional food products (emotional) is the triggering factor which motivates consumers to buy OF&V. The logical factor such as environmental motive was found insignificant in the current study, Thereby supporting the value theory...

...Isabel Sánchez-García; Homero Rodríguez-Insuasti; José Martí-Parreño; Antonio Sánchez-Mena Purpose The purpose of this paper is to analyse how the nutritional traffic light can reduce consumers’ intention to purchase unhealthy food by eliciting negative emotions (i.e. fear and guilt). The work...

...Aino-Maria Immonen; Harri Tuomas Luomala Purpose The purpose of this paper is to demonstrate the differential consequences of fear and anger for consumers’ responses to genetically modified (GM) foods, and to identify substantive concerns that differentiate consumers’ negative emotional responses...