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Keywords: Firm performance
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Journal Articles
Profiting from (not too many) package designs: evidence from a firm-level design registration analysis in the food manufacturing industry
Available to Purchase
Journal:
British Food Journal
British Food Journal (2020) 122 (7): 2233–2251.
Published: 08 April 2020
...Tomofumi Miyanoshita; Tohru Yoshioka-Kobayashi; Daisuke Kanama Purpose Researchers have pointed out that product packaging in the food industry has a significant influence on consumer decision-making. However, the impact of package development on firm performance has not been investigated due...
