..., but education initiatives focusing on fish farming and fish welfare issues would further influence the attitudes and purchasing habits of Norwegian consumers. Originality/value – Although concern about animal welfare is growing in the western world, very little attention has been given to the welfare...

... strategies. The predicted growth of aquaculture highlights the importance of communicating the risks and benefits of farmed fish and fish farming effectively. The authors' findings show that a communication needs to incorporate moral and ethical risk dimensions, as these are the distinguishing areas leading...

... of the relation between consumption of farmed fish and the use of vaccine and antibiotics in the farming process. © Emerald Group Publishing Limited 2011 Rainbow trout Willingness to pay Consumers Retailers Fish farming Denmark Fish welfare Respondents were asked four broad questions...

... and of practical relevance. Filiep Vanhonacker can be contacted at: Filiep.Vanhonacker@ugent.be © Emerald Group Publishing Limited 2011 Fish farming Consumer behaviour Europe Market value Product information Individual perception Spain In general a low consumer awareness of fish...

... Figures 10 and 11) and “too oily” (see Figures 12 and 13) but have lower penalties. Therefore, these two descriptors: firmness, and oiliness, seem to be of secondary importance, for the consumers. An influence in terms of feeding is not detectable. Sustainability Consumption Fish farming...

... clusters. Practical implications The findings indicate that the animal welfare issue has not yet become a barrier for farmed fish in Valencia. The results may help fish‐farming companies to find their target group among the consumers, based on environmental and animal welfare issues. The results also...

...@sintef.no © Emerald Group Publishing Limited 2007 Food industry Value chain Fish farming Electronic data interchange Food scandals and product recalls are some of the driving forces behind the more stringent traceability legislation and regulations we have seen the last few years...