..., but education initiatives focusing on fish farming and fish welfare issues would further influence the attitudes and purchasing habits of Norwegian consumers. Originality/value – Although concern about animal welfare is growing in the western world, very little attention has been given to the welfare...

... strategies. The predicted growth of aquaculture highlights the importance of communicating the risks and benefits of farmed fish and fish farming effectively. The authors' findings show that a communication needs to incorporate moral and ethical risk dimensions, as these are the distinguishing areas leading...

... Limited 2011 Rainbow trout Willingness to pay Consumers Retailers Fish farming Denmark Fish welfare Aquaculture is an important animal farming activity, and the husbandry practices used, and the associated welfare issues are becoming increasingly focused on by policy makers...

... with fish, Belgian consumers scored lower than Spanish or Norwegians. Subjective knowledge only differed between Belgian (lowest) and Spanish (highest) consumers. Filiep Vanhonacker can be contacted at: Filiep.Vanhonacker@ugent.be © Emerald Group Publishing Limited 2011 Fish farming...

... and Heymann, 1999). Sustainability Consumption Fish farming Sustainability is an expression that may be applied to many situations and contexts (e.g. Leal Filho, 2005 , Leal Filho and Salomone, 2006), also in the food sector. Indeed, there are very close links between sustainability and food...

... clusters. Practical implications The findings indicate that the animal welfare issue has not yet become a barrier for farmed fish in Valencia. The results may help fish‐farming companies to find their target group among the consumers, based on environmental and animal welfare issues. The results also...

... Food industry Value chain Fish farming Electronic data interchange Food scandals and product recalls are some of the driving forces behind the more stringent traceability legislation and regulations we have seen the last few years, both in Europe and the US. The European Union (EU) “General...