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Keywords: Fixed assets
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Journal Articles
The Valuation of Brands
Available to Purchase
Journal:
British Food Journal
British Food Journal (1989) 91 (2): 9–11.
Published: 01 February 1989
... is offered, followed by advice about the decision to value brands. © MCB UP Limited 1989 Accounting Brands Fixed assets Pricing Valuation THE VALUATION OF BRANDS by J. Murphy et al. Interbrand Ltd., Windsor Rank Hovis McDougall's decision to capitalise its brands, including brands developed...
