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Keywords: Flow
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (1): 315–332.
Published: 24 October 2025
...) feature in online food delivery applications in enhancing CE (flow and mental imagery as elements) and the continuance usage intention of the use of this feature. Drawing on the theory of interactive media effects and flow theory, the study explores how AR features (vividness and environmental embedding...
