... and the elements that have the greatest influence on the presence of the claims in food advertising. Design/methodology/approach On the basis of the research conducted by Pratt and Pratt (1995), revised and adapted to the Italian food context, the authors designed a matrix of 1,316 advertisements, which were...

... advertisements published in Belgian food magazines were content analyzed to identify informational and transformational advertising appeals. Belgian food advertising was selected as an adequate representation of Western (European) food advertising because marketing in Belgium is permeated by international...

... is the cumulative effect of AF that undermines progress towards a healthy diet for children. AF may expose children to non-communicable disease in the future. Practical implications The local policy context requires action to set clear rules for children’s food advertising and monitor processed meat products...