... Segmentation Multiple correspondence analysis Meat substitutes Associations Food attitude Meat alternatives The discourse around meat consumption has shifted due to accumulating evidence of its adverse effects. Today’s excessive consumption of (often processed) meat raises the risk of coronary...

... test was used in dichotomous, categorical independent variables (e.g. gender), while the Kruskal–Wallis test was run to analyze multi-choice responses (e.g. occupation). Findings The results reveal that food attitudes and consumer behavior towards food have been widely affected. First, they reveal...