... 04 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Education Fruits and vegetables Consumer behavior Food disparities Improving fruit and vegetable (FV) consumption can reduce diseases and premature mortality (Afshin et al...

... households tend to have a higher income and are likelier to benefit from information campaigns, these should not be completely discarded as a means to reduce food disparities. Capacci and Mazzocchi (2011) found that the 5-a-day campaign in the UK has led to a reduction in FV purchase disparities. Food...