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Keywords: Food festival
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Journal Articles
Journal:
British Food Journal
British Food Journal (2023) 125 (1): 29–48.
Published: 08 March 2022
..., delight and loyalty. Design/methodology/approach A self-administered questionnaire was designed to assess the on-site festival experiential value, satisfaction, delight and loyalty of local and overseas visitors at the Macau International food festival. Data were analyzed by using the factor...
Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (6): 1849–1868.
Published: 13 December 2019
... in the food festival context. Design/methodology/approach The study adopted a FN scale, DSI scale and food festival revisit intention scale to capture the study constructs. Furthermore, data were collected from 265 food festival attendees in the town of Udupi (State of Karnataka, India). Furthermore...
