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Keywords: Food micro-influencers
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (4): 1555–1584.
Published: 25 November 2025
...Chien-Wen Chen; Mingchang Chih; Duong Thuy Trang Nguyen Purpose This study investigates how food micro-influencers trigger consumers’ UBI through emotional (impulsive) and rational (reflective) systems. It combines the stimulus-organism-response (S-O-R) model and dual-system theory to explain how...
Includes: Supplementary data
