Keywords: Food recall
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Does a corporation’s food recall strategy affect its brand image and consumers’ intention to purchase? A study in the context of cereal recall in China

Weiping Yu, Fasheng Cui, Xiaoyun Han, Mengjiao Lv
Journal: British Food Journal
British Food Journal (2023) 125 (4): 1437–1452.
https://doi.org/10.1108/BFJ-01-2022-0023
Published: 08 August 2022
...Weiping Yu; Fasheng Cui; Xiaoyun Han; Mengjiao Lv Purpose Food recalls are more potentially harmful than other product recalls. This research aimed to investigate the effect of the recall strategies of food corporations on their brand image and consumers’ purchase intention. Design/methodology...
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