Keywords: Food safety risks
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Street food consumer behaviour decoded: analysing decision-making styles, risk factors and the influential power of social media celebrities

Guanqi Zhou, Saqib Ali
Journal: British Food Journal
British Food Journal (2024) 126 (4): 1781–1805.
https://doi.org/10.1108/BFJ-07-2023-0654
Published: 12 February 2024
...Guanqi Zhou; Saqib Ali Purpose This study aims to investigate consumer decision-making styles (CDMS) in the context of street food. In addition to the original CDMS constructs, two additional constructs, namely food safety risks and environmental risks, were included based on relevant literature...
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