...) the individual openness to new foods (ONFs), (2) the involvement in food trends (IFTs) and (3) the social media use (SMU) can potentially impact the attitude towards the adoption of a sustainable diet (ATSD). Design/methodology/approach The authors conducted a structured survey in eight countries: Italy...

...Emilio Pindado; Ramo Barrena Purpose This paper investigates the use of Twitter for studying the social representations of different regions across the world towards new food trends. Design/methodology/approach A density-based clustering algorithm was applied to 7,014 tweets to identify...