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Keywords: Food-market lovers
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Journal Articles
Food markets visitors: a typology proposal
Available to Purchase
Journal:
British Food Journal
British Food Journal (2016) 118 (4): 840–857.
Published: 04 April 2016
... food market used to conduct 196 survey respondents based on factor importance. Findings – Two homogenous clusters were identified and labelled as apathetic-market visitors and food-market lovers. Practical implications – Segmentation proposal provides insights to be taken into account...
