...Ivan-Damir Anic; Natasa Kurnoga; Blazenka Knezevic Purpose This paper aims to detect the patterns of food-related lifestyles of university students, identify the groups of individuals based on these lifestyles and investigate their tendency to adopt innovative food products. Design/methodology...

...Sina Ahmadi Kaliji; Drini Imami; Maurizio Canavari; Mujë Gjonbalaj; Ekrem Gjokaj Purpose This study develops a modified food-related lifestyle (FRL) instrument to analyse Kosovo consumers' fruit consumption behaviour and attitudes. Design/methodology/approach The research study is based...

... To characterise people's behaviour towards their food, the authors will use a tool, food-related lifestyles (FRL), which has been widely employed in the literature. To achieve this general objective, the authors are going to break this down into two operational goals. Firstly, the authors will analyse...