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Keywords: Franchises
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Journal Articles
Gender and age as moderators in the satisfaction-loyalty nexus: insights from franchise restaurant brands in Kuwait
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (9): 3341–3360.
Published: 19 June 2025
... the context of franchise restaurant outlets and multi-outlet brands in Kuwait. Design/methodology/approach Trained interviewers gathered data by surveying over 1,500 users from 120 multi-outlet franchise restaurant brands. The analysis was performed at the brand level using the Univariate General Linear...
