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Keywords: Free association
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Journal Articles
Journal:
British Food Journal
British Food Journal (2014) 116 (11): 1726–1747.
Published: 28 October 2014
.... Originality/value – This is the first work which uses free association test and laddering interviews to reveal consumers perception and motives for purchase of traditional food both in Croatia as well as in Austria. © Emerald Group Publishing Limited 2014 Croatia Motives Austria Free...
