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Keywords: Fresh food e-commerce platforms
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Journal Articles
Factors influencing young adults’ organic food purchase intention on fresh food e-commerce platforms
Available to Purchase
Journal:
British Food Journal
British Food Journal (2024) 126 (12): 4277–4303.
Published: 10 October 2024
...Xin Qi; Xinlei Lv; Zhigang Li; Chunbaixue Yang; Haoran Li; Angelika Ploeger Purpose Understanding young adults’ organic food purchasing behavior in the fresh food e-commerce platforms (FFEP) is crucial for expanding the global environmental product market. The study aims to investigate how...
